Personalize the Calls
Having a script does not mean that you should get away from being personal with your clients. Success will be higher if you can personalize your calls with the type of clients that you have. A script is a good fallback but when you can personalize with your client, you will be making that client feel more special.
Have a Time Limit
Time is gold and that is why you should make sure that you do not waste it when making your cold calls. One way of making sure that your script is short but effective is to test it out first. Setting divisions in your script is another technique that you can use to make sure that you block times properly.
Engage the Client
When making calls, be sure to accommodate any concern that the prospect has and don't rely too much on the script. The last thing that you want is to be lost with your client because you didn't know your script by heart and had relied on it too much. Engaging in meaningful conversations with cold calling scripts and asking questions about your prospect is an effective tool that you have to integrate into your cold calling.
Dealing with Obstacles
One thing to not is to make sure that your script can deal with any problem that may come up during your call. Rejection is also very common so don't take things personally but you should also make sure that your script has the highest chance of success if possible. You can send a message to your client instead if you find that he is too busy at the moment to handle your call. If sending a message is not what you want, then you can ask the client if you can call at another time.
Studies have shown that first calls don't close the deal but instead it is the later contacts that do so, especially with cold calling scripts that really work. This is precisely why you should be really persistent when it comes to calling your clients over and over again.